95.1 gemFM have created a new look logo for the Station. Why is that important?

Changing a brand logo is important for several reasons. Firstly, it can signal a fresh start or a new direction for the brand, helping to reposition it in the market and attract new customers. A logo update can also modernize the brand’s image, keeping it relevant in an ever-changing market and appealing to a younger demographic. Additionally, a new logo can differentiate the brand from its competitors, helping it to stand out in crowded marketplaces. Finally, it can be an opportunity to address any issues with the old logo, such as outdated design elements or negative connotations, and to strengthen the brand’s identity and connection with our audience here in Bowen and the Whitsunday region.